Project Summaries
Explore a selection of my client projects and discover how I've delivered impactful marketing solutions that drive strong ROI. These are high level summaries and please get in touch to discuss any of these in more detail.
The Royal Parks: A charity that cares for most famous urban parks in the world
I am proud to have supported The Royal Parks charity in defining its marketing strategy. This involved:
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Positioning: Emphasising their role in preserving these iconic green spaces for future generations.
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Developing a compelling fundraising narrative: Highlighting the impact of donations on park conservation, restoration, and community engagement.
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Building a strong advocacy platform: Empowering supporters to become advocates for the parks and their vital role in London.
Working closely with the senior management, including Head of Marketing, to ensure full buy-in throughout the process. The marketing strategy I created is now being rolled out and delivered by the amazing inhouse marketing team at The Royal Parks.
Driving Visibility for SanDisk: A Global Content Syndication Strategy
I led the development and implementation of a comprehensive content syndication strategy for SanDisk across 9 EMEA countries. This involved:
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Collaborating with leading technology partners (CNET & Flix Media), creative partners and online retailers to distribute high-quality, engaging brand and content.
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Developing a diverse range of content formats, including videos, infographics, and interactive experiences, to showcase the unique features and benefits of SanDisk's products.
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Tracking and analysing campaign performance
This multi-faceted approach resulted in significantly increased product visibility, enhanced brand awareness, and ultimately, drove a substantial increase in sales across the EMEA region.
Ecommerce Growth for HiPP Organic: An Integrated Search Strategy
I led the implementation of an integrated search strategy for HiPP Organic to bolster their direct-to-consumer (DTC) ecommerce proposition. This multifaceted approach involved:
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Conducting a thorough competitive analysis: Identifying key search terms, analysing competitor strategies, and identifying opportunities for differentiation.
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Leading the execution team: Managing a cross-functional team to ensure seamless implementation of the search strategy across all channels.
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Driving platform selection: Played a key role in the evaluation and selection of a new ecommerce agency to optimize the online customer experience.
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Analysing data and optimising performance: Continuously monitoring campaign performance, analysing key metrics, and making data-driven adjustments to optimise results.
This collaborative effort resulted in significant growth in DTC sales for HiPP Organic, demonstrating the power of a well-executed integrated search strategy to drive business success.
Ketone Powder, Qitone: Marketing & USA Go To Market Strategy
Worked with the small in-house senior team to devise a go-to-market strategy to relaunch the Qitone brand into a challenging but growing market. This included:
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Conducting a thorough competitive analysis: analysing competitor strategies, and identifying opportunities for differentiation.
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Define priority target audiences and key messaging
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Creation of a detailed 1-year marketing action plan to achieve agreed objectives for the business
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Defining the approach to social media to educate and engage with target audiences
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Website overhaul to introduce new messaging and drive balance between education and driving ecommerce sales
Following the strategy project, I am overseeing the execution which was being handled by an agency. Analysing data and optimising performance across different channels.