Industries & Expertise
Ecommerce
With over 15-years of experience in the dynamic eCommerce landscape, I possess a deep understanding of online consumer behaviour, digital marketing and omnichannel strategies. I have a proven track record in delivering greater ROI through online sales growth, improving website conversion rates, and helping brands expand internationally.
FMCG
My experience encompasses customer acquisition strategies, overcoming retailer channel conflict and tactical digital marketing. Helping FMCG brands increase market share through enhanced loyalty and delivering sales growth. I thrive in environments that demand agility, innovation, and a customer-centric approach.
Charities
My expertise lies in crafting powerful messaging strategies and adeptly navigating complex stakeholder relationships to ensure your mission resonates. I've consistently delivered impactful digital fundraising campaigns that don't just raise awareness but also increase donor engagement. My proven track record with non-profit organizations focuses on one key outcome: maximizing ROI.
Meet David Schulhof,
Your Fractional CMO
Unlocking ROI Through Strategic Marketing Leadership
I'm a strategic marketing leader who blends the expertise of a Chief Marketing Officer (CMO) with the digital focus of a Digital Marketing Director. For over 16 years, I've empowered businesses to unlock their full potential by unlocking ROI and scale. My consultancy services span marketing strategy and digital vision, helping you create scalable, measurable activation plans for sustainable, long-term growth that delivers strong ROI. Whether for one-off projects or ongoing fractional support, I can help
If you have never worked with a Fractional CMO before, check out my FAQs here.
Snapshot of my strategic client experience
David Schulhof, Fractional CMO | Funnel & Growth Ltd
How I help brands unlock ROI & drive growth:
Marketing & Digital Strategy
I help brands unlock potential for greater ROI through a range of marketing services, including::
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Marketing strategy development: A well oiled marketing machine needs a detailed vision and plan to feed from.
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Refining and defining client journeys and positioning: Deepening your understanding of client needs and tailoring your marketing efforts accordingly.
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Unlocking growth and scalability: Identifying the right marketing channels and implementing an effective measurement strategy.
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Building a marketing team for the future: Enhancing your existing team with marketing leadership and mentorship.
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Marketing activation plan and budget management: Defining where to invest your budget and how to join the dots up and down your marketing funnel.
Activation Plan
My process for a successful marketing activation plan that delivers stronger and sustainable ROI:
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Define your marketing goals: Clearly outline your objectives and how to measure its success from brand awareness to driving sales revenue.
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Identify your target audiences: Understanding your customers and how they engage with your business and competitors today.
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Marketing analysis: Who are your competitors and what can we learn from there activity to identify gaps and opportunities for success.
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Creating and documenting a plan: Creation of a winning activation plan that leverages the right marketing channels with the right tactics.
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Execution oversight: Oversee the implementation of your activation plan, ensuring on time delivery, budget management and maximising impact.
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Measure, Optimise, Measure, Optimise: Tracking the right metrics across your marketing activity to enable quick data driven decisions.
